Virginia Woolf once said, ‘A feminist is any woman who can tell the truth about her life.’ As the world celebrates International Women’s Day, I wish to acknowledge certain key principles I learnt from some of the remarkable women in my life. While many may not be ‘feminist’ in the modern context of the world, they are uncompromising in presenting […]
Imagine that you’re on a Delhi – Hyderabad flight, and the pilot nods off for a while allowing the autopilot to completely takeover. However so, a slight shift in route by just a couple of degrees of a two hour flight path will lead to the aircraft landing way out to Bangalore, instead of Hyderabad! This goes on to show, […]
A mantra that seems to be increasingly a ‘Life Hack’ for millennial’s is nowhere more apparent to me than in my 10 year old son’s approach to manipulating his best case scenarios from us, streets ahead of his older sister. My daughter’s formula for extracting her price is to doggedly follow through parental ‘diktats’, often unhappily, like fate was quietly slipping lead into […]
The age that we live in presents a unique set of challenges and opportunities in healthcare marketing – in part because the determinants of healthcare decisions are numerous, continuing to evolve and changing in real time. In the not so distant past, a uniformed professional, usually with the right academic credentials and experience, influenced a person’s healthcare decision. Healthcare marketing, then, was […]
What began as a source of play in 2016 has taken over my weekends and, also, my life. Light is no longer just light. Shadows and lines cast from objects have stories. Photography helped me revisit some established thought and ways of working. It has helped me find patterns and see situations with clarity in mind. Photography has opened a […]