Blogs
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Re-framing Locker Room Narratives: Through a Parent’s Lens

I’d like to believe that I live in a progressive generation, and as parents we treat all genders equally. However, as the Bois Locker Room fracas clearly revealed, we have not been able to create the familial and societal ecosystem required to man-oeuvre in the online world.In the current context, the traditional parental challenge over generations about ‘How hard parenting is’ has taken […]

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Blogs
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What’s In It For Me ?

A mantra that seems to be increasingly a ‘Life Hack’ for millennial’s is nowhere more apparent to me than in my 10 year old son’s approach to manipulating his best case scenarios from us, streets ahead of his older sister. My daughter’s formula for extracting her price is to doggedly follow through parental ‘diktats’, often unhappily, like fate was quietly slipping lead into […]

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IN THE NEWS
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“Ophthalmologists are most overstretched in India, so our aim is to help them remain strain-free” Sandeep Bothra

SOURCE: https://www.futuremedicineindia.com/ophthalmologists-are-most-overstretched-in-india-so-our-aim-is-to-help-them-remain-strain-free/ With 15 million blinds, India is home for 50% of the world’s total blind population, according to a 2016 study by the World Health Organisation. While the status hasn’t changed much in the last two years, another most worrying fact is that the country is also one of the geographies in the world where the number of ophthalmologists […]

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Videos IN THE NEWS
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Mass awareness about eye care and it’s diagnosis is badly needed: Sandeep Bothra

Shahid Akhter, editor, ET Healthworld spoke to Sandeep Bothra, Country Business Head, Surgical Alcon India in Bangalore to know about the growth of Indian eye care eco system. India is the blind capital of the world. According to you, what kind of interventions are required to address the problem? We have close to about 12 million blinds in the country and that’s a huge […]

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Blogs
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Influencing Your Influencers Critical Questions in Healthcare Marketing

The age that we live in presents a unique set of challenges and opportunities in healthcare marketing – in part because the determinants of healthcare decisions are numerous, continuing to evolve and changing in real time. In the not so distant past, a uniformed professional, usually with the right academic credentials and experience, influenced a person’s healthcare decision. Healthcare marketing, then, was […]

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Youth
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Power of Youth

I have a firm belief in the power of the future generations in making our world a better place, a more inclusive space. The magic lies in their pace, their ability to deal with situations objectively and a global view that does not shy away from change. In fact it embraces change like no other!  I enjoy interacting with young […]

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Passion
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Photography

I was bitten by the photography bug back in Boston, when my wife Shilpi gifted me a Canon DSLR Camera set  You Tube tutorials and random coaching sessions from more experienced friends, colleagues whose work I followed and learnt from, I was hooked to how much experimenting can be done with the play of light and technology. Image Processing using […]

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