September 2017 – Sandeep Bothra

Influencing Your Influencers Critical Questions in Healthcare Marketing

The age that we live in presents a unique set of challenges and opportunities in healthcare marketing – in part because the determinants of healthcare decisions are numerous, continuing to evolve and changing in real time. In the not so distant past, a uniformed professional, usually with the right academic credentials and experience, influenced a person’s healthcare decision. Healthcare marketing, then, was […]

Cataract Problem Is Wide But Understanding Poor

SOURCE: http://1. http://www.welthi.com/Cataract-problem-is-wide-but-understanding-poor/ Alcon, the global leader in eye care and a division of Novartis today released the Alcon More to See survey highlighting critical gaps in the knowledge and awareness of cataracts across six Asian countries, including India. Despite cataracts being a leading cause of vision impairment in the above 60+ age-groups in India and other parts of Asia, […]